Client: Mood Garden Tea, LLC
Year: 2011 (Unpublished)
Services: Package Design
Positioned around the theme of mix-and-match, "The Conversation Starter" encourages both interaction and conversation around the breakfast table with this modular package design.
The Star Libs Package holds 10 different triangular modules. Each module contains a set of blank spaces that users can write in, reminiscent of the childhood "Mad Lib" games.
The package is consistent with the brand by being both interactive and reuseable. Existing pieces can be interchanged and flipped to create fun that outlasts the product. Over 6,000 sentence combinations allow you and your friends to be as silly and out there as your conversations with Mood Garden Tea.
Because the teas are sold by mood, the prompt encourages tea drinkers to express how they are feeling at the current moment. The game provides entertainment for guest while they wait on their brewing tea.